(NFTChronicle.com) – The world of NFTs is growing by the second. For artists, new blockchains and marketplaces mean new opportunities to display, promote, and sell their digital galleries. Yet, according to Gary Vaynerchuk, before an artist can become successful, they must grow their brand and build a community for support as artists have always done, long before the NFT market rose from the Ethereum blockchain.
Vaynerchuk, a self-made software developer and internet personality who admittedly knows far more about business than he does about art, runs a successful YouTube Channel, GaryVee TV. Still, to illustrate his point about art, he points to a painting on his wall that he calls “very expensive by my standards.” And it’s not the typical art he enjoys. So, why did he buy it? “I bought it because I love her.” He was referring to Lisa Bartlett, the artist, who previously worked for him and whose husband still works for him.
Vaynerchuk emphasizes community. Creating links and posting them to social media is “like waking up in the morning,” says the influencer, “now what?” Without the support of other artists, fans, and even friends and family, a collection has little hope of finding its way off the ground floor.
OpenSea is full of collections that only their creators and a few happenstance passersby will ever see. Instead of getting caught in that void, Vaynerchuck advocates that artists find or create community and connection. You might choose to find forums and groups with similar interests or that seek to accomplish a purpose — it’s not just about posting art. If you follow Vaynerchuk’s concept, you might even advocate for the art and other artists you care about, build excitement about it, and start the journey to solidifying your brand.
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